Fully standardized and valid sites. We build our websites to World Wide Web Consortium (W3C) industry standards, which provide specifications to enhance the interoperability of web-related products. These standards ensure that your site will be far less likely to have problems with web browsers, will be found by search engine spiders, work on the small screen (cell phones, hand-helds) and will be positioned for future technology. Reputable strategic partnerships. We only team with companies that share our vision and level of quality. There is no compromise. Our partners offer the best in search engine optimization and hosting services. Why are standards important? Standards are the future and lay the foundation that web technology is built on today. In short, if your web designer is using web standards, it means he/she is adhering to “best practices” in web design (valid code, accessible code, user-friendly URLs). And best practices mean tangible benefits to you. What are the tangible benefits? Your website’s foundation is built on technologies developed and tested by leading experts in the Web community. These standards ensure that your site will deliver the greatest benefits to the greatest number of web users by: • Functioning appropriately across all current web browsers (Explorer, Firefox, Safari, etc.) • Continuing to work correctly in the future as browsers evolve • Ensuring the long-term viability of any web document on your site • Getting better page ranking by search engine spiders such as Google • Simplifying code and lowering the cost of production • Functioning correctly for future web technologies such as smart phones, PDAs, etc. Can you give me a practical example of how web standards can help? Sure. Have you ever been to a website where text overlaps the images? Or you see HTML code at the bottom of the page? Or you get a message that you can’t access the site with your browser? These websites are not built to W3C standards. How did this happen? Not too long ago, if your website worked with Internet Explorer (IE) you were good to go, because IE once had a 95% marketshare. Today it barely has 60%, with Firefox, Chrome and Macintosh Safari browsers gaining rapidly. Different browsers read sites differently and can ultimately make portions unusable or invisible, change the layout, etc. If your site is built to W3C standards, it won't matter if your clients are using Firefox, IE or Safari ... or any other browser in years to come!